Public Relations AB/Journalism and Mass Communication MA(Emerging Media)

The Emerging Media Masters concentration focuses on the intersection of technology and design, allowing individuals to explore the various facets, roles, and applications of emerging media across an array of disciplines and careers. The Emerging Media Masters program focuses heavily on interactive digital media through a project-based curriculum and encompasses the following: design, development, digital storytelling, brand identity, user research, product ideation, project management, emerging technologies.

Admission to Program

Prospective Emerging Media Double Dawgs are required to submit a Double Dawgs application to the New Media Institute and may apply as early as their first year. Applications open on the first day of classes of every fall semester and are due annually by October 31. This is the only time of year prospective Double Dawg applicants will be reviewed and admitted into the Emerging Media pathway. Applications can be found on the New Media Institute website: https://nmi.cool/.

Additionally, students are required to add the pathway on Athena and attend a mandatory orientation. It is highly recommended that students apply to the pathway by October of their third year.

Curriculum

Graduate-level courses that may be used to satisfy undergraduate and graduate program requirements.

Four NMIX courses on the 6000-level (selected from NMIX 6010*, 6011*, 6012, 6020*, 6030*, and 6410) in place of a student's undergraduate upper-division electives. (Asterisk denotes a course that is required for the EM curriculum.)

Additional requirements that are unique to this Double Dawgs program:

Seven additional courses are required to complete the graduate degree portion of this program: JRMC 7010, JRMC 7011, JRMC 7012, JRMC 7013, JRMC 7014, JRMC 7015, and JRMC 7016

Admission to Graduate Program

Applicants must formally apply to the UGA Graduate School by March 1 of their undergraduate graduation year. The application requires a statement of purpose, three positive recommendation letters, a resume, and an unofficial transcripts. At that time, applicants will also submit supplemental application materials to the Grady College Graduate Studies Office, which includes a form indicating their desired M.A. concentration. Admission into the Emerging Media Double Dawgs program does not guarantee admission into the UGA Graduate School.

Program Advisor

Undergraduate Major Information

  • Major: Public Relations A.B.
  • Department/College: Advertising and Public Relations

Advising Contact

  • Name: Office of Undergraduate Services -
  • Email: gradyabj@uga.edu
  • Phone: -
  • Address: Journalism Building

Graduate Major Information

  • Major: Journalism and Mass Communication M.A.
  • Department/College: Grady College of Journalism and Mass Communication

Advising Contact