Fashion Merchandising BSFCS/Financial Planning, Housing and Consumer Economics MS(Applied Consumer Analytics)(non-thesis)

The concentration in Applied Consumer Analytics will provide students with the analytical skills needed to transform data into practical information for use in organizational and policy decisions. Consumer and policy analysts are in demand by private, public, and nonprofit organizations. The M.S. Non-Thesis in Applied Consumer Analytics will prepare a student to:

- convert complex data and findings into understandable tables, graphs, and written reports using the latest software
- gather data about consumers, policies, and market conditions using the empirical research process
- analyze data through mathematical models
- inform consumer policy and evaluate the impact of policies on consumer welfare

Admission to Program

In order to take Applied Consumer Analytics graduate courses prior to applying to the graduate program, students who meet the following eligibility requirements should submit documentation thereof to the FHCE Graduate Coordinator:

-Current standing as an undergraduate Fashion Merchandising major
-A cumulative undergraduate GPA of at least 3.0
-On track to have completed at least 60 total credits by the end of the semester for which they seek admission to the Double Dawgs program


Graduate-level courses that may be used to satisfy undergraduate and graduate program requirements.

-FHCE 6000 or FHCE 6000S Consumer Analytics and Research Methods I (3)
-FHCE 7050 Consumer Analytics and Research Methods II (3)
-FHCE 7150 Applied Consumer Policy Analytics (3)
-FHCE 7960 Quantitative Internship (3)

Additional requirements that are unique to this Double Dawgs program:

Fashion Merchandising undergraduate students will be required to complete the Applied Consumer Analytics emphasis in order to complete the dual degree program containing the overlapping 12 credit hours.

To complete the master's degree, students will also need to complete the following required courses:
-FHCE 7020 Research Development I (2)
-FHCE 8000 Research Methods I (3)
-STAT 6210 Statistical Methods I (3)
-FHCE 8100 Theory of Households, Consumer Economics and Financial Behavior I (3)
-FHCE 8050 Research Methods II (3)
-STAT 6220 Statistical Methods II (3)
-Elective (1)

Admission to Graduate Program

Fashion Merchandising majors who meet the following requirements may officially apply to the graduate program:

-At least 60 credits completed prior to the semester for which you are seeking admission
-3.0 or higher undergraduate GPA (including any graduate courses used to satisfy undergraduate requirements)
-We require the GMAT or GRE, but this may be waived for students who complete at least 9 hours of graduate coursework with a GPA of 3.5 or higher
-We also require 3 letters of recommendation and a Statement of Purpose

Program Advisor

  • Name: Melissa McBride
  • Email:
  • Phone: 706-542-4856
  • Address: 213 Dawson Hall

Undergraduate Major Information

  • Major: Fashion Merchandising B.S.F.C.S.
  • Department/College: Textiles, Merchandising and Interiors

Advising Contact

  • Name: Anne Allen
  • Email:
  • Phone: 706-542-7276
  • Address: 111 Dawson Hall

Graduate Major Information

  • Major: Financial Planning, Housing and Consumer Economics M.S.
  • Department/College: Financial Planning, Housing and Consumer Economics

Advising Contact

  • Name: Melissa McBride
  • Email:
  • Phone: 706-542-4856
  • Address: 213 Dawson Hall