Marketing BBA/Business Analytics MS(non-thesis)

The Master of Science in Business Analytics (MSBA) is the start of a path to a high-demand, high-potential career in analytics. The MSBA program gives students the skills to develop expertise in data collection, storage, analysis, interpretation, machine learning, and visualization, as well as learn the predominant programming languages in the field, namely SQL, R, and Python. Alumni have been hired as analytics analysts, consultants, business analysts, data managers, and more. For further information, see: https://www.terry.uga.edu/msba/employment-stats/.

Admission to Program

After submitting an application to the Double Dawgs pathway in Athena, please also submit our departmental interest form at https://apply.terry.uga.edu/register/MSBA_DD_Interest. Seats in graduate courses will be awarded to Double Dawgs undergraduate students after enrolled graduate students have had ample time to register each semester, at which point a graduate advisor will contact Double Dawg students regarding graduate registration.

Curriculum

Graduate-level courses that may be used to satisfy undergraduate and graduate program requirements.

Undergraduate MARK elective options: MARK 7550, MARK 7600
Undergraduate UDGE options: MIST 7770, MIST 7600

Additional requirements that are unique to this Double Dawgs program:

N/A

Admission to Graduate Program

For more information regarding MSBA admissions, please email msba@uga.edu or call 706-542-5671.

Participation in the Double Dawgs pathway does not guarantee admission to the MSBA program. Students will need to apply to the MSBA program in fall or spring of their final year of undergrad. Application requirements include:
- 1-page Resume
- Letters of Recommendation: 1 required, 1 optional; it is preferred that one letter be from an internship supervisor
- Unofficial transcripts
- Self-reported* GMAT and/or GRE scores
- Self-reported* TOEFL or IELTS scores (only required for non-native English speakers)
- Essay(s): 1 required, 1 optional
- Video essay (optional)
- $75 application fee for domestic students, $100 application for international students

Program Advisor

  • Name: Laudan Mazdeyasnan
  • Email: msba@uga.edu
  • Phone: 706-542-5671
  • Address: Correll Hall, Ste 314

Undergraduate Major Information

  • Major: Marketing B.B.A.
  • Department/College: Marketing

Advising Contact

  • Name: Jason Booth
  • Email: jwbooth@uga.edu
  • Phone: (706) 542-3767
  • Address: C308 Benson Hall

Graduate Major Information

  • Major: Business Analytics M.S.
  • Department/College: Terry College of Business

Advising Contact