Marketing BBA/Journalism and Mass Communication MA(Emerging Media)(non-thesis)

The Emerging Media Master's concentration focuses on the intersection of technology and design, allowing individuals to explore the various facets, roles, and applications of emerging media across an array of disciplines and careers. The Emerging Media Master's program focuses heavily on interactive digital media through a project-based curriculum and encompasses the following: design, development, digital storytelling, brand identity, user research, product ideation, project management, emerging technologies.

Admission to Program

Students will apply for the program as soon as the decision to pursue Double Dawgs has been made. Students can apply as early as their first year. The latest students can apply is October 31 of their third year.

Prospective students are required to submit an additional Double Dawgs application to the New Media Institute. Applications are due annually by October 31. The application opens on the first day of Fall classes and can be found on the New Media Institute’s website, nmi.cool. This is the only time of year prospective Double Dawg applicants will be reviewed and admitted into the pathway. Additionally, students are required to add the pathway on Athena.

While students can apply to the Double Dawgs pathway as early as freshman year, acceptance into the Double Dawgs pathway does not guarantee acceptance into the Terry College of Business or the Marketing major.

Curriculum

Graduate-level courses that may be used to satisfy undergraduate and graduate program requirements.

3 NMIX Courses at the 6000 or 7000 level (NMIX 6110, NMIX 6111, NMIX 6510, NMIX 6310, NMIX 7110) in place of a student's Arts and Sciences Electives.

Additional requirements that are unique to this Double Dawgs program:

Nine additional courses are required to complete the graduate degree portion of this dual degree program: JRMC 7010, JRMC 7011, JRMC 7012, JRMC 7015, JRMC 8016, and 4 electives.

Admission to Graduate Program

Applicants must formally apply to the Graduate School by March 1 of their undergraduate graduation year. The application requires a statement of purpose, three positive recommendation letters, a resume, and unofficial transcripts. At that time, applicants will also submit supplemental application materials to the Grady Graduate Office, which includes a form indicating their desired MA concentration.

Program Advisor

Undergraduate Major Information

  • Major: Marketing B.B.A.
  • Department/College: Marketing

Advising Contact

  • Name: Jason Booth
  • Email: jwbooth@uga.edu
  • Phone: 706-542-3767
  • Address: C314 Benson Hall, 630 S. Lumpkin St.

Additional Advising Contact

  • Name: Erik Donofrio
  • Email: donofrio@uga.edu
  • Phone: 706-542-9595
  • Address: D311 Orkin Hall, 475 S. Hull Street

Graduate Major Information

  • Major: Journalism and Mass Communication M.A.
  • Department/College: Grady College of Journalism and Mass Communication

Advising Contact