Entertainment and Media Studies AB/Journalism and Mass Communication MA(Advertising)(non-thesis)

Career opportunities include working within the advertising and/or entertainment industries. Students can expect a deeper understanding of Advertising principles, planning, research, and management from this graduate program. In conjunction with their existing background in Entertainment and Media Studies, after completing the program students would be well-suited to work in advertising for the entertainment industry or applying acquired video, screenwriting, and editing skills to possible roles in advertising.

Admission to Program

Students can apply to this pathway after they are accepted into the EMST major, usually during their first semester of major coursework. Students must have a 3.0 GPA to apply and must submit a two-page statement of purpose and a supplemental application. Applications are due on the withdrawal deadline of every fall and spring semester. It is recommended that undergraduate students have at least three semesters left in their plan of study in order to complete all overlap coursework. We also encourage students to meet with Grady’s Double Dawgs advisor before applying.


Graduate-level courses that may be used to satisfy undergraduate and graduate program requirements.

JRMC 7960- Advertising Foundations will be required for all students as one of their overlap courses.

Students will then choose two Area of Concentration courses (graduate electives).

Finally, students may enroll in either JRMC 8000- Proseminar or JRMC 8151- ADPR Theory for their fourth overlap course.

These courses will be planned out with the support of the Grady’s Double Dawgs Advisor. Other graduate courses may be substituted with permission from Grady’s Double Dawgs advisor.

Additional requirements that are unique to this Double Dawgs program:

Students must complete a minimum of 33 credit hours for this non-thesis M.A. program.
More information can be found on Grady College’s website under the Advertising Concentration MA (nonthesis).

Admission to Graduate Program

Students will apply to graduate school during their last semester of year 4.
Required application materials:

• Unofficial copies of all transcripts, including any transcripts from institutions previously attended before transferring to UGA or as a dual enrollment student
• Contact information for the three people completing letters of recommendation
• Statement of purpose; students may build off of the statement that was submitted for admission to the Double Dawgs program.
• Résumé/CV
• Supplemental application

Note: students will not need to provide any test scores, including the GRE, or a writing sample to apply to the MA program.

Program Advisor

  • Name: Helen Mahany
  • Email: hmahany@uga.edu
  • Phone: 706-542-2673
  • Address: 311B Journalism

Undergraduate Major Information

  • Major: Entertainment and Media Studies A.B.
  • Department/College: Entertainment and Media Studies

Advising Contact

Graduate Major Information

  • Major: Journalism and Mass Communication M.A.
  • Department/College: Grady College of Journalism and Mass Communication

Advising Contact

  • Name: Glen Nowak
  • Email: gnowak@uga.edu
  • Phone: 706-583-8268
  • Address: Journalism 207C