Entertainment and Media Studies AB/Journalism and Mass Communication MA(Advertising)(non-thesis)

Career opportunities include working within the advertising and/or entertainment industries. Students can expect a deeper understanding of Advertising principles, planning, research, and management from this graduate program. In conjunction with their existing background in Entertainment and Media Studies, after completing the program students would be well-suited to work in advertising for the entertainment industry or applying acquired video, screenwriting, and editing skills to possible roles in advertising.

Admission to Program

Students may apply for the program once they have been accepted into their Grady undergraduate major. At that time, students will apply for their preferred Double Dawgs Pathway via an online application. Students will be required to submit a brief Statement of Purpose along with their application. Applications are due by the midterm of each semester. Students should have three semesters remaining on their Grady plan of study in order to have the flexibility to complete all four overlap courses.


Graduate-level courses that may be used to satisfy undergraduate and graduate program requirements.

JRMC 7960, Advertising Foundations will be required for all students as one of their overlap courses. Students will then choose two approved courses to be used as upper-division college credit for their undergraduate degree and Area of Concentration courses for their graduate degree. Finally, students may enroll in either JRMC 8000, Proseminar, or JRMC 8130, ADPR Theory for their fourth overlap course. These courses will be planned out with the support of the College Double Dawgs Advisor.

Additional requirements that are unique to this Double Dawgs program:

Students must complete a minimum of 33 credit hours for this non-thesis M.A. program.

In addition to the graduate-level courses used to satisfy undergraduate and graduate program requirements, students are expected to take:
Five Area of Concentration elective courses
Two cognate courses

Admission to Graduate Program

In order to qualify for the graduate portion of the program, students must have a 3.0 or higher GPA and have three positive recommendation letters, ideally from Grady professors. Students will be required to submit their resume Spring graduates will apply by March 1st and fall graduates by November 1st to both the UGA Graduate School as well as the Grady graduate program of their choosing.

Program Advisor

  • Name: Greg Nowak
  • Email: gnowak@uga.edu
  • Phone: 706-583-8268
  • Address: 134B Journalism

Undergraduate Major Information

  • Major: Entertainment and Media Studies A.B.
  • Department/College: Entertainment and Media Studies

Advising Contact

Graduate Major Information

  • Major: Journalism and Mass Communication M.A.
  • Department/College: Grady College of Journalism and Mass Communication

Advising Contact

  • Name: Helen Mahany
  • Email: hmahany@uga.edu
  • Phone: 706-542-2896
  • Address: 312 Journalism